annarose girvin
I help organizations across industries unlock innovation by understanding real human needs and translating them into actionable strategies, products, and experiences.
I believe innovation starts with people.
By combining research, design thinking, and cross-industry experience, I help teams uncover opportunities, solve complex problems, and deliver solutions that create real value for both businesses and the people they serve.
1.
Multi-industry experience: healthcare, technology, and consumer sectors
2
Deep expertise in human-centered design and organizational strategy
3
Proven ability to turn insights into actionable innovation initiatives
Key Capabilities
Human-Centered Research
& Insights
Pilot Program Design
& Execution
Innovation Strategy
North Star Vision & Journey Innovation
Immersive qualitative and quantitative research to uncover real user needs.
Identifying opportunities in the care journey and designing actionable roadmaps for growth.
Defining aspirational goals for customer experience and designing end-to-end journeys to reach them.
Rapidly iterating concepts to ensure they meet both user and business needs.
Case studies (portfolio)

Redesigning the Medicare Customer Journey
Optimized the end-to-end customer journey and translated insights into a digital Marketplace that simplifies decision-making and boosts user satisfaction.

Scaling Customer Care and End-to-end Marketing for a Healthcare Provider
Defining an enhanced and consistent consumer experience from awareness, to acquisition, to care and long-term well-being.
Phone
317.937.7222